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Mapping the mobile money gender gap: insights from Cote d’Ivoire and Mali

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The subject of technology and gender has intrigued many interested with ICTs in agriculture. GSMA recently published a report entitled, “Mapping the mobile money gender gap: insight from Cote D’lvoire and Mali”.

One of the key findings of the report is that while there has been significant growth in mobile money transfer in the last ten years, there are still wide gender gaps in mobile money account ownership and usage.

The report further notes that there is a need for a better strategy to target and reach more women with mobile money services. The study paints a comprehensive picture of women’s mobile money journey in Mali and Cote d’Ivoire.

Using primary and secondary data sources and combining data (supply and demand) the study sought to understand women’s adoption and usage of mobile compared to men.

Read the full report here

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Video credit: GSMA

See a related report. “GSMA Guide to Developing Mobile Agricultural Service for Women

Source: GSMA