MyAgro helps farmers purchase agricultural tools on layaway via an SMS platform and a network of local vendors. Anushka Ratnayake started myAgro in 2011 as a pilot program in Mali and soon expanded it to Senegal. MyAgro’s success can be attributed to their approach of using a mobile phone platform to adapt current pro-poor financial methods to addressing the financing problem in the agricultural sector.
In just three years, myAgro has managed to address a debilitating financial problem in farming communities in the developing world by providing a reliable and accessible savings tool and allowing farmers to managing their cash flows on their own terms.
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