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mFarmer: Connecting smallholder farmers to practical data for improved livelihoods

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mFarmer is an app developed by EcoHub that aims to provide free information such as access to market information, training and education to improve their productivity and yields and mobile money in order to enable farmers to be part of the formal financial system.

mFarmer provides farmers with information such as weather data, optimal uses of fertilizers and inputs, sustainability best practices, and other content improves their profitability and their livelihoods.

Watch the mFarmer pilot video:

Credits: mFarmer

The great majority of the world’s farmers have limited access to broadband data and have basic phones or smartphones. mFarmer is specifically designed to have the greatest accessibility possible. mFarmer is available on Facebook’s Free Basics and even as a browser based mobile website. It is accessible in multiple languages using minimal data on any device with a basic web browser.

Source: mFarmer