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Using ICT to Enhance Marketing for Small Agricultural Producers

joshwoodard's picture
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This paper focuses on how ICT solutions can empower agricultural producers by improving their marketing capabilities, with an emphasis on smallholder farmers. ICT solutions can increase efficiencies and improve competitive dynamics in agriculture, which can raise agricultural productivity and incomes, and increases food security. While we understand that smallholder farmers face many constraints in terms of productivity and market access that may need to be addressed before tackling marketing, any increasing number of farmers and farmer groups are trying to market better. This paper is meant to help practitioners figure out if, and if so, when, ICT might be useful to those ends.