The result of a close partnership between GSMA mAgri and design consultancy "frog", the mAgri team is delighted to announce the release of the mAgri Design Toolkit, a collection of instructions, tools and stories to help develop and scale mobile agriculture products by applying a user-centered design approach. Designing services around the needs of the rural users is critical to the success of mAgri deployments. This toolkit provides operational guidance on the product development process to better connect those services with the needs of the farmers and other key actors in the ecosystem.
The mAgri Design Toolkit is a collection of instructions, tools, and stories to help develop and scale mobile agriculture products by applying a user-centered design approach.
Many mAgri services that have launched in emerging markets have suffered from low user adoption, despite coming from leading mobile network operators and value-added service (VAS) providers. This toolkit is one of the outcomes of a partnership between the GSMA mAgri Programme and frog, and provides operational guidance on how to bring the user-centred design approach into the product development process to better connect mAgri services with the needs of farmers and other key actors in the ecosystem.